Beautiful Tips About How To Develop A Concept Statement
And i'll give you apractical example.
How to develop a concept statement. With thistemplate i'm going to show you in this movie how to write a powerful conceptstatement. Concept development should start with a rough idea. It can start with a definition, a quote or a comparison and then elaborated.
To create your concept you must firstly address and research all three of the concept categories described above along with a fourth, the building typology. Keep it brief the rule of thumb about concept statements is that they are brief. A concept statement is an idea that gives a strategy, plan or design its meaning, purpose, direction and depth.
Finally, the problem statement should frame how you intend to address the problem. Explain your problem's financial costs. Explain the problem and state why it matters.
This is a mistake for. Each concept note should explain the core problem and its root causes, offer a broad outline or strategic approach designed to resolve or address it, and define the primary objective. They say there is no friend as loyal as a book.
Give it 1/5 give it 2/5 give it 3/5 give it 4/5 give it 5/5 in business as in life, you should always crawl before you walk and walk before you run. Before you start developing your concept your should have completed an associated word list, selected key. Before holding a brainstorming session, develop a problem statement based on information in the creative brief and the communication strategy.
Your goal should not be to find a conclusive solution,. And so it goes when developing. When writing a concept statement, there is an urge to be as descriptive as possible, explaining every detail and nuance of the design to the client.